Usually performed by a thirdparty

Acompression is the practice of significantly reducing the file size of an image without affecting the quality of the image thereby reducing the file size that must be transferred when a web page loads. Its just one element of successful image optimization for search and user experience. In SEO we talk about using different file types like WebP However codecs exist to losslessly compress various types of files from JPEG to WebP. The ability of DAMs to make these optimizations on the fly is increasing through machine learning as demonstrated in a joint study by the University of Cambridge and University College London to improve image quality recognition. Lossless compression.

Tool that removes unnecessary metadata from the image file. However a benefit of the DAM system is that image metadata can be entered and managed from a central location. This means DAM administrators need to be aware of the websites needs from an SEO speed perspective and set up to help adapt. 2. Digital Marketing Service Image dimension optimizations When we look at image optimization we initially focus on the image file size and how that affects loading speed. But for ecommerce websites where product images are the main focus and in the luxury sector highquality images are essential.



A DAM that serves images can help shorten the time it takes for a page to fully render. The difference between the full document and the full render is that in the full document a user can in theory navigate and use the page functionally. In full rendering all assets and visual elements have been rendered on the page. This can be negatively affected by dynamically resizing images on the fly to make them appropriate for the users device. Some website CMSs get around this by having the administrator load images in different sizes that load independently when the users viewport size is detected. This is a tedious time sink to recreate enough image variations desktop tablet mobile. Most DAM systems can automate this.