Post by account_disabled on Nov 14, 2023 5:17:43 GMT
According to the EU data protection authorities, the word “ necessity ” for the definition of a contract must be interpreted strictly. In particular, “The data controller must demonstrate that this profiling is necessary, aware of the possibility that a method that is less invasive of privacy could be adopted.” For the provisions just above, if an automation activity improves the efficiency of a process, then the company is sufficiently in line with the GDPR, but it must still demonstrate that there are no other methods that achieve the same result but that they are less intrusive. If, for example, a user purchases goods or services online and the seller declares.
That he uses automated profiling to collect credit card data, his purchase will not be cumulated with others to identify the interests and tastes of the interested party and allow therefore the eCommerce artificial intelligence seo expater bangladesh ltd algorithm to suggest products based on this data. The profiling used in this case does not harm privacy because it is not necessary for the definition of the contract. Automated processing is carried out based on mandatory specifications There may be cases where there will be a legal obligation to carry out profiling, for example in relation to fraud prevention or money laundering. How to adapt artificial intelligence to the GDPR.
While all these GDPR rules are daunting for organizations that have used “traditional” analytics for years (Google Analytics and the like), the use of AI in profiling and analytics poses even more challenges. Let's consider some aspects imposed by the GDPR in relation to what has already been described above: Define informed consent (proof that the company has the person's consent to process their personal data) Ability to record and present to inspectors (when required) details of the use of profiling the use of personal characteristics or patterns of behavior to make generalizations about a person.
That he uses automated profiling to collect credit card data, his purchase will not be cumulated with others to identify the interests and tastes of the interested party and allow therefore the eCommerce artificial intelligence seo expater bangladesh ltd algorithm to suggest products based on this data. The profiling used in this case does not harm privacy because it is not necessary for the definition of the contract. Automated processing is carried out based on mandatory specifications There may be cases where there will be a legal obligation to carry out profiling, for example in relation to fraud prevention or money laundering. How to adapt artificial intelligence to the GDPR.
While all these GDPR rules are daunting for organizations that have used “traditional” analytics for years (Google Analytics and the like), the use of AI in profiling and analytics poses even more challenges. Let's consider some aspects imposed by the GDPR in relation to what has already been described above: Define informed consent (proof that the company has the person's consent to process their personal data) Ability to record and present to inspectors (when required) details of the use of profiling the use of personal characteristics or patterns of behavior to make generalizations about a person.