Post by account_disabled on Nov 25, 2023 6:09:11 GMT
Measuring the effectiveness of employer branding campaigns is primarily aimed at checking their impact on a company’s business results. By monitoring website traffic, it is possible to determine the number of clicks and the time spent on acquiring information about the company. The better the image of the organization, the more website visitors there are.
Studying seemingly irrelevant information about the number Industry Email List of likes or shares can point to the audience most engaged with a brand. This, in turn, will make it possible to determine the competency profiles of potential candidates, based on the characteristics of people involved in the content published on social media. On the other hand, indicators examining the effectiveness of recruitment will provide knowledge about the efficiency of the employee referral system.
employer branding
When looking at the three areas mentioned above, it is worth considering where to start measuring employer branding. It is certainly necessary to diagnose the current state and determine the desired state, what results the company is currently achieving and what results it would like to achieve in the future, and what kind of candidates it is looking for and with what competencies.
In order to properly measure employer branding, it is necessary to define long-term and short-term goals to build an attractive employer image in the eyes of employees and job candidates. These goals should then be linked to appropriate metrics.
employer branding
How to improve employer branding?
There are several key aspects that improve employer branding. One of them is to provide employees with the right conditions for work. When focusing on potential candidates, you should not forget about the staff already employed. In building a positive image of the employer and a friendly working atmosphere, a key role plays the employee training, a transparent career path, flexible forms and working hours, maintaining an appropriate balance between private and professional life and a proven system of benefits.
Studying seemingly irrelevant information about the number Industry Email List of likes or shares can point to the audience most engaged with a brand. This, in turn, will make it possible to determine the competency profiles of potential candidates, based on the characteristics of people involved in the content published on social media. On the other hand, indicators examining the effectiveness of recruitment will provide knowledge about the efficiency of the employee referral system.
employer branding
When looking at the three areas mentioned above, it is worth considering where to start measuring employer branding. It is certainly necessary to diagnose the current state and determine the desired state, what results the company is currently achieving and what results it would like to achieve in the future, and what kind of candidates it is looking for and with what competencies.
In order to properly measure employer branding, it is necessary to define long-term and short-term goals to build an attractive employer image in the eyes of employees and job candidates. These goals should then be linked to appropriate metrics.
employer branding
How to improve employer branding?
There are several key aspects that improve employer branding. One of them is to provide employees with the right conditions for work. When focusing on potential candidates, you should not forget about the staff already employed. In building a positive image of the employer and a friendly working atmosphere, a key role plays the employee training, a transparent career path, flexible forms and working hours, maintaining an appropriate balance between private and professional life and a proven system of benefits.