Post by account_disabled on Nov 25, 2023 7:20:55 GMT
An interview with Natalie Gullatt, president and founder of the Black Marketers Association of America (BMAA)
Raphael Pires
Aug 2, 22 | 4 min read
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We are in 2022 and unfortunately we still get news C Level Executive Email Lists of hate crimes towards the Black community. On 14th of May, a white gunman shot and killed 10 people in a supermarket inside a predominantly black community area in Buffalo. Social media posts on Discord and 4Chan showed he was planning the attack since March and he was clearly considering that area, which has a higher black population than the other locations he considered. The whole thing was even streamed live on Twitch.
We, as marketers, have the obligation to mitigate racial-biased information and to promote racial diversity in the content we create and among the professional landscape. Consumers across the world are becoming increasingly aware of Diversity, Equity and Inclusion (DEI) topics. A McKinsey survey found out black consumers are willing to pay more and prioritize brands that meet their needs.
To talk more about it, Rock Content invited Natalie Gullatt, founder and president of the Black Marketers Association of America (BMAA) and Marketing Manager at Hubspot, to have an interview. She also recently finished serving as the President of the Caucus of Emory Black Alumni (CEBA) and the Director of Marketing for the National Black MBA Association, Atlanta chapter.
Rock Content: What has changed in the recent years regarding black people in advertising and Marketing?
Natalie Gullatt: Since 2020, companies are seeming to work towards including black consumers in their target personas in Marketing. Because of this, there has been a demand for more black marketers to be hired and the talent is wanted. Sadly, the Marketing industry has not quite figured out how to really elevate and value black marketers.
Raphael Pires
Aug 2, 22 | 4 min read
Need content for your business? Find top writers on WriterAccess!
Try for free
We are in 2022 and unfortunately we still get news C Level Executive Email Lists of hate crimes towards the Black community. On 14th of May, a white gunman shot and killed 10 people in a supermarket inside a predominantly black community area in Buffalo. Social media posts on Discord and 4Chan showed he was planning the attack since March and he was clearly considering that area, which has a higher black population than the other locations he considered. The whole thing was even streamed live on Twitch.
We, as marketers, have the obligation to mitigate racial-biased information and to promote racial diversity in the content we create and among the professional landscape. Consumers across the world are becoming increasingly aware of Diversity, Equity and Inclusion (DEI) topics. A McKinsey survey found out black consumers are willing to pay more and prioritize brands that meet their needs.
To talk more about it, Rock Content invited Natalie Gullatt, founder and president of the Black Marketers Association of America (BMAA) and Marketing Manager at Hubspot, to have an interview. She also recently finished serving as the President of the Caucus of Emory Black Alumni (CEBA) and the Director of Marketing for the National Black MBA Association, Atlanta chapter.
Rock Content: What has changed in the recent years regarding black people in advertising and Marketing?
Natalie Gullatt: Since 2020, companies are seeming to work towards including black consumers in their target personas in Marketing. Because of this, there has been a demand for more black marketers to be hired and the talent is wanted. Sadly, the Marketing industry has not quite figured out how to really elevate and value black marketers.