Post by account_disabled on Sept 10, 2023 8:49:36 GMT
Join us at the Summit private rooftop garden terrace. Meet with fellow attendees and speakers over light refreshments and snacks, music, and stunning views of the city skyline. We look forward to bringing our community together to kick off MozCon 2023. See you there!
Tuesday, August 8
7:30am – Breakfast & Registration
9:00am – Back to the Future: What Lessons From Marketing History Can Tell Us About the Future
Andi Jarvis
"Marketing has changed more in the last decade than at any time in history.” There’s a blog published that features a version of this line roughly every 0.5 seconds* - but does anyone stop to consider if it’s accurate? Andi will demonstrate how marketing and audiences aren't really changing, and that the future of marketing is much the same as the past. Why is this important? Because people, not robots, sit at the heart of marketing. By the end of this talk, you'll understand how you get your customers back to the center of what you do, and how that will turbocharge your marketing efforts. Strap yourself into the MozCon time machine for a journey Back to the Future. *Stats entirely made up… much like the results used in most content marketing efforts.
9:30am - Lower Your Shields: The Borg Are Here* (* Written By ChapGPT)
Dr. Pete Meyers
From ChatGPT to Bing's Prometheus to Google's Bard, AI (specifically, Large Phone Number List Language Models) is disrupting search as we know it. We can fight the inevitable, or we can put these tools to work. Learn where AI chat excels, where it fails (sometimes spectacularly), and how to use these tools to not only keep your SEO job but also level up your SEO career.
10:00am – How to Use Brand SEO to Future-Proof Your Online Visibility
Miracle Inameti-Archibong
With digital ad spending projected to reach $701 billion in 2023, generic CTR dropping by 12% between position 1 and 2, the increase in no-click searches (+60%), and the constant rolling out of updates, it's more important than ever to build a sustainable online brand presence to algorithm-proof your traffic. This talk will explore how SEOs can contribute to brand building, and how it can help future-proof your online visibility.
10:35am – Morning networking break
10:55am – Build Better Backlinks for Local Brands
Amanda Jordan
As with everything in local SEO, backlinks are just a little different. What do local pack rankers typically have in common? To answer that question, we’ve collected backlink data across several home services businesses across the USA and categorized them. We’ll share our findings, and how you can build better backlinks for local clients! By the end of this session, you'll be able to list the different types of backlinks local businesses typically have, identify which link types correlate with stronger rankings, and most importantly, how to apply this to your clients!
Tuesday, August 8
7:30am – Breakfast & Registration
9:00am – Back to the Future: What Lessons From Marketing History Can Tell Us About the Future
Andi Jarvis
"Marketing has changed more in the last decade than at any time in history.” There’s a blog published that features a version of this line roughly every 0.5 seconds* - but does anyone stop to consider if it’s accurate? Andi will demonstrate how marketing and audiences aren't really changing, and that the future of marketing is much the same as the past. Why is this important? Because people, not robots, sit at the heart of marketing. By the end of this talk, you'll understand how you get your customers back to the center of what you do, and how that will turbocharge your marketing efforts. Strap yourself into the MozCon time machine for a journey Back to the Future. *Stats entirely made up… much like the results used in most content marketing efforts.
9:30am - Lower Your Shields: The Borg Are Here* (* Written By ChapGPT)
Dr. Pete Meyers
From ChatGPT to Bing's Prometheus to Google's Bard, AI (specifically, Large Phone Number List Language Models) is disrupting search as we know it. We can fight the inevitable, or we can put these tools to work. Learn where AI chat excels, where it fails (sometimes spectacularly), and how to use these tools to not only keep your SEO job but also level up your SEO career.
10:00am – How to Use Brand SEO to Future-Proof Your Online Visibility
Miracle Inameti-Archibong
With digital ad spending projected to reach $701 billion in 2023, generic CTR dropping by 12% between position 1 and 2, the increase in no-click searches (+60%), and the constant rolling out of updates, it's more important than ever to build a sustainable online brand presence to algorithm-proof your traffic. This talk will explore how SEOs can contribute to brand building, and how it can help future-proof your online visibility.
10:35am – Morning networking break
10:55am – Build Better Backlinks for Local Brands
Amanda Jordan
As with everything in local SEO, backlinks are just a little different. What do local pack rankers typically have in common? To answer that question, we’ve collected backlink data across several home services businesses across the USA and categorized them. We’ll share our findings, and how you can build better backlinks for local clients! By the end of this session, you'll be able to list the different types of backlinks local businesses typically have, identify which link types correlate with stronger rankings, and most importantly, how to apply this to your clients!